Two minds. One brand.
From concept to franchise.
Two minds work on every brand we take on. One builds it into a complete, profitable concept. The other makes it franchisable, scales it and runs the franchise business for you.
Concept Mind
We create your concept from scratch, or fix the one you already run, until it is complete and profitable.
Franchise Mind
We make the concept franchisable and scalable, sign the right partners and manage the franchise network.
Concept Mind
A brand can only be franchised if it works. This mind makes sure it does, whether you are starting from an idea or already running a restaurant that isn't performing.
We work inside your business on the concept, the kitchen, the team and the numbers until you have one unit that is complete, consistent and profitable. That unit becomes the model every franchise is built on.
Starting from scratch
Concept, menu, identity, layout, setup and opening.
Already open
We find what is costing you money and fix it.
Diagnose
Site, concept, menu, costs, team and sales. We see what works, what doesn't and what is missing.
Build the concept
Positioning, menu, brand identity and guest experience, shaped into one clear, complete concept.
Set up operations
Menu engineering and costing, kitchen systems, suppliers, SOPs, manning plans and training.
Reach profitability
We track the unit economics with you until the numbers hold month after month.
Franchise Mind
Once the brand works, this mind turns it into a franchise business. You don't need a franchise team. We are that team.
You keep ownership of your brand and every decision that matters. We do the structuring, the paperwork, the partner search and the day to day management that turns signed agreements into units that perform.
We stay after the contract is signed
Most franchise consultants leave at signature. We manage the relationship with every franchisee for as long as you need us: audits, performance reviews, new menu roll-outs and growth plans.
Franchise readiness
We confirm what can be replicated and package it so another operator can run it.
Franchise model
Fees, royalties, territories, unit formats and an investment case a franchisee can bank on.
Manuals and standards
Operations, brand and training manuals written from how your kitchen really runs.
Agreements
Single unit, area development and master franchise structures, drafted lean and negotiated with you.
Partner search
We find, qualify and present investors and operators in the markets you want to enter.
Opening
Site approval, layout review, pre-opening training and launch support on the ground.
Franchise management
We run your franchise business: compliance, support, reporting and the relationship with every partner.
Start wherever your brand is today.
You don't need a proven brand to work with us. Tell us where you are and we pick up from there.
An idea
You have a concept in mind and want it built right from the start.
Concept MindOpen, not profitable
The restaurant runs, but the margins or systems aren't there yet.
Concept MindProfitable, ready to grow
One strong unit and requests to franchise it.
Franchise MindAlready franchising
Partners signed, but no one to manage the network properly.
Franchise Mind
A successful franchise starts the day the concept is born, and lasts long after the contract is signed.
Wherever your brand has a market, we take it there
DuoMind Management was founded by Francois Khalaf, an F&B entrepreneur with about 25 years of experience building and franchising brands across the Middle East and Europe. His work covers concept creation, franchise development, investor pitching and operational consulting.
Today he manages the franchising of 15 Lebanese brands operating in Kuwait, Greece, Iraq, the United Arab Emirates and the United Kingdom. He also manages a London brand as it expands across London, and a Kuwaiti brand across Kuwait and beyond.
DuoMind puts that experience to work for one thing: building brands that can be franchised, and running their franchise business.
Where our brands operate today
Questions we hear often
Anything else, ask us directly.
Does my brand need to be ready to franchise?
No. If it isn't ready, the Concept Mind develops it with you until it is. You can start with us at the idea stage.
Do you run restaurants of your own?
No. DuoMind works only on client brands, so your concept, recipes and numbers are never in competition with ours.
Do I lose control of my brand?
No. You own the brand and approve every partner, territory and agreement. We run the process and the relationships on your behalf.
Which markets do you cover?
Any market where your brand can win. Our brands already operate in Lebanon, Kuwait, the United Arab Emirates, Iraq, Greece and the United Kingdom, and we are taking brands into the rest of Europe, the United States and beyond.
I want to buy a franchise. Can you help?
Yes. Tell us your market, budget and the type of concept you are looking for and we will tell you what fits from the brands we represent.
Let's talk about your brand
Tell us where your brand is today. We reply within two working days.